Behind the artboards

Product leader with 7+ years of experience delivering scalable, user-centered digital products and driving business growth through strategy, execution, and innovation. As Head of Product & Design at Spot2, I’ve successfully led cross-functional teams in aligning product vision with business outcomes — from Seed to Series A.

I thrive at the intersection of product, design, tech, and business. My strengths lie in scaling product operations, leveraging AI & automation, managing high-performing teams, and building data-informed product strategies that generate real impact.

MCPLAY

Experience

Spot2

Head of Product Design

March 2022 - Present (Seed to Serie A)

Totalplay

Product Design

March 2021 - March 2022

XX Studio

Product Design Consultant

February 2019 - Present

Connected Interactive

Product Designer

August 2019 - March 2021

Digital Insight

Frontend Developer & Designer

January 2019 - August 2019

305 Digital

Frontend Developer & Designer

January 2019 - August 2019

Macx Photography

Photographer for events

2013 - 2017

Education & Courses

Universidad Iberoamericana

Interactive Design Degree

2015 - 2019

Platzi

Design Thinking – Minds Garage • Brand Visual Design • UI & UX Interface Design • User Research & CX Research • Mobile Prototyping Design • UX Testing & Product Validation • Startups & Business Creation • Digital Marketing & Growth Strategies
 • AI for Product: LangChain (Ongoing)

Tools & Technologies

Specialized in

Also proficient in

Core Competencies & Methodologies

Go deep and close...

Beyond product and code, I’m someone who values curiosity, creativity, and emotional connection. I’m deeply passionate about music, design, and exploring how technology can elevate human experiences.

When I’m not designing, you’ll likely find me mixing tracks, creating visuals, or enjoying long walks with my two Border Collies, Kai and Río, who inspire me and keep me grounded every day. I also deeply value peaceful moments — reading, reflecting, or simply being present — and I truly enjoy spending quality time with my family and loved ones.

Traveling and discovering new natural landscapes is another big source of inspiration for me. Whether it’s a mountain view, a quiet forest, or the rhythm of a new city, I find creative energy in exploring the world.

I especially enjoy attending art and music events, often supporting my partner who’s a DJ. I love being part of her creative process — helping with visuals, branding, and the artistic direction of her project. It’s an experience where two of my passions meet: design and live music.

And although I don’t game as much as I used to, video games are still a hobby I enjoy. I try to save at least one night a month to play online with friends — usually a few fun rounds of Fortnite to disconnect and share good times.

I believe great products are built at the intersection of empathy and clarity — and that a little fun (and a good playlist) can go a long way in creating meaningful things.